Program description

The BDEEM Master’s program is a consecutive four-semester International Specialized Master of Science (M.Sc.) degree program taught in English.

It offers students a unique and future-oriented program structure in France with a specific behavioral and digital orientation.

This master is taught by scientists and researchers teaching modules in complete connection with their own research in the field: all researchers in behavioral economics, information and communication technologies (ICT) and information systems (IS), as well as management from Université Bourgogne Franche-Comté (UBFC). They are currently working in the CRESE research department at the University of Franche-Comté (UFC) and CREGO research department and the IAE (business department) at the University of Burgundy (UB).


The master collaborates with corporate partners applying behavioral and digital tools in management. It also offers students the possibility of a semester abroad with distinguished foreign universities.

Program Outline

A highly specialized and interdisciplinary Master’s degree program, in complete connection with applied research in behavioral economics developed at UBFC.

  • Develop the skills to evaluate research findings and to relate them to practical applications and solutions.
  • Be able to identify and mobilize the relevant tools in an organizational and/or operational context.
  • Be able to identify and understand the data required and approaches necessary to uncover and support behavioral solutions to a problem.


Semesters 1 and 2 (at the University of Franche-Comté, Besançon) integrate main elements of economics, competition policy, public policy, industrial Organization with a focus on the contribution of behavioral economics. They include studies in:

  • Statistics and Data Analysis
  • Public policy
  • Economics and finance
  • Game theory

Semesters 3 and 4 (at IAE Dijon in 2022-2023 and at UFR SJEPG Besançon in 2023-2024 ) integrate main tools and theories in management with a particular focus on Consumer psychology and Business Intelligence, taking into account the impact of behavior in decision-making.

During their 2nd and 4th semester, students are required to participate in internships and write their master’s thesis (written individually under a researcher’s supervision) about a relevant topic in one of the participating research departments.

All course formats are highly interactive and will be partly conducted as so called « project courses » in collaboration with companies.

Some courses will mainly be conducted using experimental economics games and infrastructures by researchers of the team.

Pedagogical approach emphasizes connections with the corporate world (courses taught by professionals, consulting projects, etc.)