OVERVIEW

The Master’s degree in Business Intelligence, with a specialization in Behavioral and Digital Economics for Effective Management, is offered by the University Marie and Louis Pasteur (UMLP) and is affiliated with the Graduate School TRANSBIO.

This international program is designed to equip students with the interdisciplinary knowledge and practical skills required for junior management positions as well as expert roles involving project leadership and strategic decision-making. It emphasizes the contribution of behavioral economics to organizational and managerial decision-making while developing advanced competencies in data analysis, forecasting, and information retrieval for business and economic intelligence.

As a member of the Graduate School TRANSBIO, the program also places a strong emphasis on Corporate Social Responsibility (CSR) and sustainable development, integrating these issues into economic, strategic, and marketing analyses.

The program is taught by a multidisciplinary team of academic researchers and experienced professionals specializing in behavioral economics, data analytics, strategic intelligence, public regulation, environmental economics, and management. It is supported by the research expertise of the CRESE and CREGO laboratories at UMLP, providing students with a strong connection between cutting-edge research and professional practice.

By combining economics, management, behavioral sciences, digital technologies, and environmental perspectives, this Master’s program prepares future managers, consultants, analysts, and researchers to address the complex challenges of competitive and business intelligence, strategic decision-making in a rapidly evolving global environment.