OVERVIEW

The Master’s program in Business Intelligence, specializing in Behavioral and Digital Economics for Effective Management, is offered by the University of Franche-Comté (UFC) in collaboration with University of Bourgogne-Franche-Comté (UBFC) and is affiliated to the Graduate School TRANSBIO.

This international program aims to develop versatile skills in economics and management essential for junior management roles or for highly proficient experts overseeing projects. It emphasizes the impact of behavioral economics on strategic decision-making, incorporating advanced skills in data analysis, forecasts, and information retrieval within the realm of business and economic intelligence.

Moreover, the program, affiliated with GS Transbio, addressing CSR (Corporate Social Responsibility) and sustainable development issues in economic, strategic, and marketing contexts.

 

Led by scholars and professional experts in behavioral economics, data analysis, strategic analysis, public regulation, environment, and management, the research teams associated to the Master are actively engaged in CRESE and CREGO research departments at UFC.

 

This Master’s program prepares future leaders and scholars in economics and management for proficiency in business intelligence, merging economics, environmental considerations, management strategies, behavioral methodologies, and digital technologies.

 

Event: Erasmus Days Oct. 11th 2023

Nobel Prize in Economics 2020

The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2020 was awarded jointly to Paul R. Milgrom and Robert B. Wilson “for

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Reynaldo.O
Reynaldo.O
BOLIVIA
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BDEEM is a new, innovative, and performant Master's Degree. Which will grant you skills that are very important and necessaries today, in order to perform data analysis. The training has first-class teachers, which are didactic and passionate about their subjects. Besançon is a small and beautiful city, which has everything you need to have a good year of study. Therefore, student life is good, fun, and peaceful.
Evgeny.N
Evgeny.N
Russia
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I really enjoyed my first year of the BDEEM program at the University of Franche-Comte. The campus is situated in the magnificent city of Besancon, which is a paradise for nature-lovers, like myself. I was delighted with the abundant opportunities for doing sports offered through out the year. Regarding the academics, I found great interest in the behavioral economics component of the program. Professors were very dedicated, helpful, and genuinely interested in their subjects. Overall, it was a truly valuable and pleasurable experience.
 Akerkye.T
Akerkye.T
MONGOLIA
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The year I spent in Besançon at the UBFC was delightful thanks to the helpful, genuine and attentive teaching staff whose sincerity and passion showed through their teaching and interaction with us, the students. I want to express my utmost appreciation for them.