Master 2 at the University Bourgogne Franche-Comté - Besançon (2024-2025)
Fall Semester (30 ECTS)
UE 1 – Marketing Strategy and Business Intelligence (39h CM) – 6 ECTS
- Marketing Data Analysis (21h CM) – 3 ECTS
- Neuroscience Marketing and Behavioral Economics (18h CM)- 3 ECTS
UE 2 – Public and environmental regulation (57h CM) – 6 ECTS
- Environmental Economics ( 18h CM) – 2 ECTS
- Market power, Merger, Digital area and Competition (18h CM) – 2 ECTS
- Theory of Regulation (21h CM) – 2 ECTS
UE 3 – Strategic Business and Forecasting (39h CM – 35h PT)– 6 ECTS
- Diagnostic stratégique et environnemental des entreprises et analyse des marchés class (in French) (21h CM) – 2 ECTS
- International Risk Management (18h CM) – 2 ECTS
- Supervised Strategic project – 2 ECTS
UE 4 – Management in practice (18h CM – 16h TD) – 6 ECTS
- Entrepreneurship Business Game (16h TD) – 2 ECTS
- Professional Project (6h CM) – 2 ECTS
- Project Management (12h CM) – 2 ECTS
UE 5 – Economic Analysis of Information and Artificial Intelligence (48h CM) – 6 ECTS
Spring Semester (30 ECTS)