Master BDEEM
Behavioral and Digital Economics
for Effective Management
Explore the second-year BDEEM Master’s curriculum below. Click on a specific course to access its detailed syllabus.
(access the curriculum for the first year)
Fall Semester
30 ECTS
UE 1 - Marketing Strategy and Business Intelligence
6 ECTS
- Marketing Data Analysis - 3 ECTS
- Neuroscience Marketing and Behavioral Economics - 3 ECTS
UE 2 - Public and Environmental Regulation
6 ECTS
- Environmental Economics - 2 ECTS
- Market Power, Merger, Digital Area and Competition - 2 ECTS
- Theory of Regulation - 2 ECTS
- Corporate Social Responsibility - 2 ECTS (Online via Silesian University in Opava)
UE 3 - Strategic Business and Forecasting
6 ECTS
- Diagnostic Stratégique et Environnemental des Entreprises... - 2 ECTS (in French)
- International Risk Management - 2 ECTS
- Supervised Strategic Project - 2 ECTS
- Strategic Marketing - 2 ECTS (Online via Silesian University in Opava)
UE 4 - Management in Practice
6 ECTS
- Entrepreneurship Business Game - 2 ECTS
- Professional Project - 2 ECTS
- Project Management - 2 ECTS
UE 5 - Economic Analysis of Information and Artificial Intelligence
6 ECTS
- NLP and Data Mining: Consumer Intelligence, Public Sentiments - 2 ECTS
- Research Seminars - 2 ECTS
- Panel Data - Econometrics - 2 ECTS
Spring Semester
30 ECTS
UE 6 - Internship or Research Internship
30 ECTS