Master BDEEM
Behavioral and Digital Economics
for Effective Management
Who Are Our Students?
Hire analysts and managers trained in both data analysis and behavioral economics, ready for digital and environmental transitions.
🚀 Apprenticeships available: Since 2024, the M2 is fully open to alternance. Learn more about partnering with us.
Diverse & International Profiles
- Our students come from a wide variety of academic backgrounds, including Economics, Business Administration, Computer Science, and Psychology.
- They are equipped for global mobility and are all fluent in English, with some also fluent in French.
Core Competencies
- Business Intelligence & Data Analysis: Students are trained to build key performance indicators (KPIs), track competitive intelligence, and conduct qualitative and quantitative data analysis alongside time series forecasting.
- Software & Data Tools: Students master essential tools for business data, including Python and R for complex data analysis, SQL for managing databases, PowerBI for building visual dashboards, and Natural Language Processing (NLP) to extract insights from text.
- Behavioral Expertise: The program provides deep training in experimental economics, behavioral tools, and neuroscience marketing.
- Strategic & Environmental Focus: Students are trained in corporate social responsibility (CSR), environmental economics, market competition policy, and international risk management.
Recruitment Opportunities
- Master 2 Apprenticeships (Alternance): 1-year contract alternating between academic training and corporate work.
- Master 2 Internships: Minimum of 3 months starting in late January.
- Master 1 Internships: Minimum of 2 months starting mid-March.
- Supervised Team Projects: Submit a dataset or business case for student teams to act as consultants.
Ready to recruit or propose a project?
To post an apprenticeship offer, an internship, propose a supervised project, or meet our students, contact our corporate relations team:
Email: master-bdeem@umlp.fr