The BDEEM Master's program in Business Intelligence combines behavioral economics and strategic management. Students spend two years developing skills in data analysis, competitive intelligence, and public regulation.

The master's program is built on an innovative teaching method that places professional skills at the core of learning. Alongside lectures, students work on hands-on group projects, attend seminars led by industry professionals, and even participate in an innovation challenge through the Agorize platform.

Master 1: Foundations & Analytical Tools

The first year builds core technical skills and covers market dynamics. The year finishes with a 2 to 5 months internship. The main topics are:

Core Modules	Key Topics Covered
Technical & Strategic Tools	Econometrics, Data Analysis Software, and Cooperative Game Theory
Market Dynamics	Theory of Auctions, Competition Policy, and Strategic Interaction
Behavioral Economics	Experimental Behavioral Economics and Advanced Experimental Tools
Business Intelligence	Big Data, Information Systems Management, and KPI Measurement

Master 2: Advanced Strategy & Professional Practice

The second year focuses on applied economic intelligence. Students train for roles in management, consulting, or research. The year finishes with a 4 to 6 months internship or a research project. Since 2024, the second year can also be done through a work-study program (alternance). Two optional courses provided by the Silesian University in Opava (Czech Republic) are also provided. Students also take part in the Agorize innovation challenge to showcase their skills in business intelligence. The main topics are:

Core Modules	Key Topics Covered
Marketing Strategy & Intelligence	Marketing Data Analysis, Neuroscience Marketing, and Behavioral Economics
Regulation & Sustainability	Environmental Economics, Corporate Social Responsibility, and Digital Era Market Power
Forecasting & Decision Making	International Risk Management, Strategic Diagnosis, and AI Information Analysis
Professional Integration	Practical Management, Soft Skills, and a Final Internship or Research Project