Master BDEEM
Behavioral and Digital Economics
for Effective Management
A Successful Networking Evening for BDEEM Students and Corporate Partners
On Tuesday, December 16, 2025, the UFR SJEPG in Besançon hosted a dedicated networking evening aimed at connecting current students of the BDEEM Master's program with industry professionals. Co-organized by the program's pedagogical directors, Karine Brisset and Emmanuel Péterlé, the event provided a valuable platform for exchange and future collaborations.
The evening began with a bilingual presentation detailing the Master's international specificities, core objectives, and the strong professional outcomes of previous cohorts. Today, our graduates successfully occupy strategic roles such as Data Analysts, Business Analysts, Digital Transformation Consultants, Competitive Intelligence Analysts, and UN Project Managers.
A key focus of the evening was the apprenticeship program. Since 2024, the BDEEM Master has been open to apprenticeships (alternance), offering organizations a direct opportunity to integrate highly trained, international talents equipped with contemporary skills in behavioral analysis, the digital economy, and data-driven management.
We are thrilled that our current students had the opportunity to meet directly with professionals from various industries. Such an event is an important step in their professional development, and we sincerely hope that the connections made during the evening will concretize into internships, apprenticeships, and fruitful career opportunities.
We would like to extend a warm thank you to all the participants (students, academic staff, and corporate guests) for contributing to such a welcoming and friendly event. We look forward to hosting more of these enriching encounters in the future!